Our investment in marketing
We are investing in targeted marketing technology initiatives, as well as in artificial intelligence and big data projects, to further drive customer acquisition and retention.
This investment is focused on further increasing the efficiency of our marketing campaigns, through initiatives which aimed to attract more potential high value customers and to further improve retention rates.
Our unique and wholly-owned marketing technology remains a fundamental driver to the prospects and performance of the Group, driving customer retention and cohort value over the long term.
We also invest in offline marketing initiatives to complement its investment in marketing technology initiatives. These include sports sponsorships with the Chicago Bulls in the United States, BSC Young Boys Football Club in Switzerland and Legia Warsaw in Poland.
This investment is focused on further increasing the efficiency of our marketing campaigns, through initiatives which aimed to attract more potential high value customers and to further improve retention rates.
Our unique and wholly-owned marketing technology remains a fundamental driver to the prospects and performance of the Group, driving customer retention and cohort value over the long term.
We also invest in offline marketing initiatives to complement its investment in marketing technology initiatives. These include sports sponsorships with the Chicago Bulls in the United States, BSC Young Boys Football Club in Switzerland and Legia Warsaw in Poland.
